A curated selection of projects where I've led creative teams to develop cohesive visual narratives and brand experiences.

Creative Direction | Labib Choufani

I'm a creative director based in [Location], specializing in visual storytelling and brand development.

Homepage | Labib Choufani

Creative direction and cinematography for fashion campaigns, music videos, and commercial projects.

On Screen | Labib Choufani

<p>A comprehensive brand evolution project for Modern Apparel, focusing on reimagining their visual identity while preserving their heritage. The project involved creating a new logo, typography system, color palette, and brand guidelines.</p>

On Screen Category 1

A comprehensive brand refresh for an established luxury retailer, featuring new visual language and identity system.